Title: Usability and Human Factors Consultant

Year started in the program: 1993

Year graduated: 1999

Research interest / Job responsibilities: As a usability and human factors consultant with IBM Global Services, I work with closely with software development teams and other usability professionals to plan, evaluate, and design user interfaces. Since joining IBM Global Services I have worked on a number of internal and commercial applications. Currently I am the lead human factors consultant for the IBM intranet portal (a.k.a., "w3") and many of IBM's most widely used internal applications. With over 10 million Web pages and roughly 380,000 IBM users from around the world, the task to create and test a single user-interface standard that is flexible enough to accommodate various applications and simple enough to be used by multiple user groups is a unique challenge.
Additionally, I am developing a metric that can be used to evaluate and compare the relevance of search engine query results.

Publications over the past two years:

Wise, J.A. & M.A. Wise. (In Press). Human Factors in Control
Panels & Screen Design. In: Ergonomic design for People at Work (2nd Edition), New York, NY: Wiley.

Gerber,T. N., Wise, Mark A., Stone-Romero, Eugene F., & DiSerafino, N. K. (in prep). Measuring human preferences: An analysis of the direct ranking and paired comparison methods. In preparation for publication submission.

Gerber, T. N., DiSerafino, N., & Wise, Mark A. (in prep).
Self-monitoring and self-disclosure: Supporting or refuting our intuition? In preparation for publication submission.

Wise, M.A. (2000). Individual operator compliance with a
decision-support system. Proceedings of the 44th Meeting of the Human Factors and Ergonomics Society, San Diego, CA.

Wise, M.A. & J.A. Wise. (2000). "On the use of the systems approach to certify advanced aviation technologies." In: Human Factors in Certification. J.A. Wise & V.D. Hopkin (Eds.).

Hillsdale, NJ: Lawerence Earlbaum. (Part of Lawrence Earlbaum's "Human Factors in Transportation Series").

Gerber, T. N., Wise, M. A., DePrimo, C., & Stone-Romero, E. (2000,
June). Measuring human preferences: An analysis of the direct ranking and
paired comparison methodologies. Poster presented at The Annual Meeting of
the American Psychological Society, Miami, FL.

Current employer: 1999 - present - I.B.M. Global Services, Southbury CT

Significant past employers: 1997 - 1999 - Embry-Riddle University, Daytona Beach, FL, 1996 - 1997- I.B.M., San Jose, CA

Email address: markwise@us.ibm.com